The LOL Came First.

I’m Sam Petrov, eponymous with my brands, sampetrov.lol and store.sampetrov.lol. This store is a natural extension of my daily work on film sets as a DIT. Most of the items listed for sale are things I started making out of necessity for my own equipment arsenal; the rest were things others came to me and asked to commission or make for them over the years. Fabricating and assembling wares for others is something I do for fun when I’m not spending my day on set as a DIT.

So, why the LOL? I also run @spicysetmemes! Like the levity of the color selection for my products, I use humor to survive in an industry as crazy as ours. Hopefully you, too, can express your personality on set with the many color options available throughout the store.